Vitamee Brand Identity
The Brief
We were to come up with a new Brand Ecosystem for a longstanding noodle manufacturer and food distributor, Vitamee. They are looking to expand their business to the B2C market in the next 2-3 years. Our job is to help them modify and reinvent their brand, appealing to a set of audience that might never have otherwise engaged.
Knowing more about the brand, we went on to research about its competitors, targeted tribe, created 2 brand personas and learned more about its brand archetype and DNA.
With this, we derived at the theme of bonding with different generations through one common thing, Vitamee.
Logo Animation
Corporate Identity
Brand Applications
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